While most marketers ignore or suppress criticism, some are learning to harness negative reviews and poke fun at themselves to disarm haters and connect with Gen Z.
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Why Some Brands Are Roasting Themselves
Fewer, Bigger, Better: How Luxury Brands Are Optimising Their Stores
Labels from Dior to Gucci are rethinking their retail networks with a focus on fewer, higher-impact stores in ‘alpha’ cities…
Adrian Appiolaza Exits Moschino
The creative director’s departure after two years was a mutual decision, Moschino said on Friday. Source link
Icicle: Capturing Interest in Chinese Brands
When Ye Shouzeng and Shawna Tao launched Icicle in Shanghai in 1997, the couple’s decision to focus on a quiet…