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Recho Omondi on How Brands Can Navigate the ‘TikTok City’

[ad_1] In a new knowledge report by BoF, in partnership with TikTok, Recho Omondi, founder of The Cutting Room Floor podcast, unpacks how creating culture and community on TikTok is possible if brands are bold…

How Books Became Fashion’s Favourite Flex

[ad_1] Fashion brands from Coach to Dior are piling into literature as books become key status symbols and markers of knowledge and taste in an age of visual overload and AI slop. Which strategies have…

Why Influencers Are Infiltrating the Masthead

[ad_1] Legacy titles and digital upstarts alike are flailing at a time when influencers are more powerful than ever. Refinery29 is the latest publication betting that joining forces will help them both succeed in the…

Zegna Heads to LA as Luxury Seeks Out Growth

[ad_1] Dior, Gucci, Vuitton, Zegna… The Italian menswear label will become the latest luxury player to stage a major runway show in the US on Friday, as it aims to extend its winning streak in…

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