Designer credits and profiles in glossy magazines don’t move the needle like they once did. Here’s what small and mid-sized brands are doing to build awareness.
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Traditional PR Doesn’t Work Anymore. Here’s What Does.
Turning Brand Equity Into a Growth Engine for Beauty Players
At The Business of Beauty Global Forum, Front Row’s co-founder and chief revenue officer Christopher Skinner joined BoF’s Yasmine Dahlberg…
Why Hollywood Executives Are Fashion’s New Power Hire
As content and entertainment become increasingly central to brands’ marketing strategies, companies from Gap to E.l.f. are broadening the talent…
America’s K-Shaped Market May Not Be What It Seems
The recent success of retailers from Coach to Zara may be powered by the surprising resilience of America’s middle class,…