Get ready for Snoopy in Style NYC.
A 16,000-square-foot exhibition hosted by Peanuts will open in New York’s Meatpacking District on Sept. 2. The exhibition will feature never-before-seen looks for Snoopy and Woodstock dolls and artifacts from Peanuts creator Charles M. Schulz’s connection to New York City, tennis, and his personal friendship with Billie Jean King.
The exhibition will feature 10 immersive zones, each inviting visitors into the world of Schulz (known as Sparky) and Peanuts, exploring his enduring influence on culture. The Snoopy in Style NYC exhibition was curated by The Charles M. Schulz Museum and Research Center, and features a gift shop by Sarah Andelman, the founder of Colette in Paris, and the consultancy Just an Idea.
The shop will include products from Aurora, Chinatown Market, C.O. Bigelow, Courting Tennis, Hotel Olympia, Inciardi Prints, Leblon Delienne, LeSportsac, L/Uniform, Pintrill, Sugarfina, and Whatever Makes You Happy, among others. Also featured will be Moleskine’s Hot Stamp Cart, where guests can purchase Snoopy in Style Moleskine notebooks to be embossed with bespoke character art.
For the exhibit, a group of brands have designed custom-made pieces for Snoopy and Woodstock plush dolls, including Adidas, American Eagle, Area, Ashlyn, Bode, Chinatown Market, Christopher John Rogers, Coach, Collina Strada, GapStudio designed by Zac Posen, Gloria Steinem/Gloria’s Foundation, Gelato Pique, Hotel Olympia, Jeff Hamilton, Kith, Levi’s, Luar, L/Uniform, Madhappy, Michael Kors Collection, New York or Nowhere, Omega, Public School New York, Sandy Liang, Staple, Tanner Fletcher, ThreeAsfour, Tommy Hilfiger, Tory Burch, Willy Chavarria, and Zankov.
Bode designed the looks for Woodstock and Snoopy.
Nick Stocks & Stocks Studios, courtesy shot
“Sparky understood that characters, like people, had a distinct sense of style,” said Jean Schulz, the widow of Charles Schulz and president of the BOD at the museum. “When you saw that style, you would understand something deeper about them. Sparky himself appreciated people’s personal style.”
Madhappy’s designs for Snoopy and Woodstock.
Nick Stocks & Stocks Studios, courtesy shot
The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 80 percent owned by the Sony Group and 20 percent owned by the family of Charles M. Schulz. The comic strip, featuring Charlie Brown, Snoopy and the rest of the gang, was first introduced to the world in 1950.
