For Paris Hilton, music is a core part of her daily life. As someone who loves to DJ and constantly attends music festivals around the world, protecting her hearing has become important to Hilton.
So when the opportunity to collaborate with Loop Earplugs arose, she said the partnership “felt natural.” Hilton told WWD exclusively that “they’re something I was already wearing. I loved that they were actually cute and something I wanted to wear […] getting to create my own pair and make them feel so me was really fun.”
As part of the partnership, the Paris Hilton x Loop Engage 2 was codesigned by Hilton to combine the company’s noise-filtering technology while putting the multihyphenate’s spin on the product with her “unbothered approach to life.” The Engage 2 filters background noise by up to 16 dB (SNR) — which the company said is designed for “socializing in loud or busy environments” and keeps conversations clear.
Created in “Paris Pink” and adding her signature to the earplug’s case, Hilton’s inspiration for the Engage 2 collaboration was to create a “cute little accessory” beyond its everyday functionality. Moreover, she noted that her hallmark is putting a “more glamorous and fun” spin on practical products.
“Paris has a way of making even the most chaotic situations look fun,” said Maarten Bodewes, cofounder of Loop Earplugs, in a statement first shared with WWD. “The world around her can be completely hectic, and somehow she’s still calm, confident and enjoying herself. That’s probably why so many people love her. And honestly, it’s a big part of why this collaboration felt right from the start.”
Notably, Hilton was already a fan of Loop and has been spotted wearing the earplugs at music festivals and while DJing in the past.
“I’m around loud music all the time. At festivals, I wear Loop Experience because they lower the volume, but I can still really hear and enjoy the music. Engage 2 is more for everyday life, especially when there’s a lot going on around me.”
But more than just music, she said that the brand’s earplugs are helpful with her ADHD and her everyday hectic life of being a mom, entrepreneur, DJ and media personality, which entails constant traveling.
“At work, I’m constantly in meetings, conversations, shoots and creative environments,” she explained. “And when I’m traveling, there’s always so much noise and stimulation everywhere. I love that Engage 2 helps turn down some of that background noise without making me feel disconnected. I can still hear people and be part of what’s going on, but it makes everything feel a little less overwhelming, which is especially helpful with my ADHD.”
The limited-edition Paris Hilton x Loop Engage 2 retails for $39.95 and is now available worldwide for purchase at loopearplugs.com and on Amazon.
