TravisMathew is expanding its relationship with country singer Alana Springsteen.
In March, prior to her appearance at the Stagecoach music festival, the company tapped Springsteen as an ambassador. Now it has worked with the artist on the TravisMathew x Alana Springsteen Collection, a line of womenswear inspired by her life on and off the stage.
The collection features a Western-inspired jacket, shorts, cropped tanks, joggers, a graphic T-shirt and other pieces designed for movement and comfort.
Alana Springsteen in the graphic T-shirt from her TravisMathew collection.
Courtesy of TravisMatthew
“Bringing Alana’s vision to life was an incredibly authentic and collaborative process,” said Lindsay Browder, general manager of women’s product for TravisMathew. “We had the opportunity to spend time with her at our headquarters, working closely with our design and merchandising teams to translate her initial ideas into the collection. We also joined her for one of her tour stops, giving us a genuine, behind-the-scenes look at who she is and the life she leads as a successful artist.
“We’re especially proud of how naturally the collection brings together the TravisMathew fabrics and aesthetic we’re known for with Alana’s personal style,” she added. “From the way she puts looks together to the details and pieces she gravitates toward, every element feels distinctly her. Even the smallest touches are rooted in her story, including a quote from one of her journal entries featured on a graphic T-shirt. Those personal details make the collection feel truly meaningful, and we’re honored to have had the opportunity to bring Alana’s vision to life.”
The collection is available on the TravisMathew e-commerce site and ranges in price from $49.95 for a trucker hat and $79.95 for the Virginia Beach graphic T-shirt to $189.95 for a faux suede jacket.
The collection arrives shortly after Springsteen’s sophomore album, “I Hope This Helps,” was released in May and her first headlining tour this summer.
Springsteen, a Virginia Beach, Va.-native, learned to play the guitar at age 7 and started writing songs at 9. She signed her first publishing deal at 14 and shortly after, she and her family moved to Nashville, where she signed with Columbia Records New York/Sony Music as an artist.
