Depop is hosting a pop-up at Olivia Rodrigo’s Daisy Chain Fields music festival on Saturday, the company revealed on Monday.
Joining as a partner for the inaugural iteration of the festival, Depop’s activation will be on the grounds of the festival in Irvine, Calif., with its “The Depop Oasis.” Depop said the pop-up will be an immersive experience for secondhand fashion discovery, creativity and community.
“It’s very exciting for Depop to be a part of the first-ever Daisy Chain Fields,” said Steve Dool, senior director of brand and creative at Depop, in a statement first shared with WWD. “There’s no better setting to showcase the shared language of inspiration, connection and freedom of expression between fashion and music than at a festival like this. That Daisy Chain Fields has a core mission of mutual support and empowerment at its heart — just like we do at Depop — makes this partnership even more meaningful to us and to our community. We can’t wait to bring secondhand fashion to the festival grounds this August.”
Rendering of the Daisy Chain Fields x Depop pop-up.
Courtesy of Depop
The pop-up will feature a style bar with customization stamp printing on bandanas, T-shirts, and more; a Depopiscle stand with rainbow popsicles and a chance to win an item from the platform; custom hair floral and gem stations; a Depop Flower Shower giving attendees the chance to win items sourced from the platform, and more.
On Depop’s app, four shoppable edits showcasing the festival style eras of ’70s folk, ’90s punk, 2000s indie and 2010s alt-pop — and inspired by the style of the festival’s all-women artist lineup of Chappell Roan, Mitski, Stevie Nicks and more — will be available to shop leading up to the festival edits this weekend.
This follows Depop’s partnerships and collaborations within music, including a recent deal with Spotify, and collaborations with Kacey Musgraves and Zara Larsson alongside its ongoing partnership and a pop-up this past June at GovBall.
The Depop Oasis pop-up will be on Saturday at the Daisy Chain Fields music festival — adjacent to the main stage, “Dandelion.” The Depop Daisy Chain Fields festival edit is available to shop now on depop.com/explore/daisy-chain-fields-x-depop.
