COLD FRONT: Photographer Talia Chetrit — who explored Loewe‘s steamy side in a previous campaign with her close-ups of sweat-dappled skin and plump, torn citrus — demonstrates an equal fascination with icy surfaces and bundled bodies in Loewe’s fall 2026 campaign.
For the shoot, brand ambassador Julia Garner, Lil Yachty and others trekked to Pointe Helbronner, a mountain in the Mont Blanc massif, though only a whiteout of snow and mist is visible in a good number of images.
The campaign also features actors Théodore Pellerin, Laïka Blanc-Francard and Beau Gadsdon; models Nyawurh Chuol, Carin Herven and Siegfried Blanche; and artist Cosima von Bonin, who signed a capsule for fall.
“As the cast moves through the landscape, their athletic poses animate the collection’s nimble sportswear codes and expressive, dynamic volumes,” Loewe said in a release, noting: “The images also revisit motifs established in earlier seasons — colored ice cubes now resemble miniature mountain peaks, while fruit is coated in crystalline frost.”
Creative directors Jack McCollough and Lazaro Hernandez said they wished to portray a spirit of “creative adventure,” much like the freewheeling exploration of craft in the fall collection, which incorporated 3D printing and leather molding.
About the conditions high on the Alps, they described them as unpredictable, “and we wanted the collection to hold that same nerve — an appetite for open space and for pushing familiar gestures somewhere new.”
The campaign puts the spotlight on rubbery kitten heels with the look of swim shoes; visor-like sunglasses, and shearling jeans carved to resemble wide-wale corduroy.
Von Bonin’s capsule is also featured, including special editions of Amazona 180, Puzzle and Flamenco bags.
