CLOSER LOOK: Tom Ford’s creative director Haider Ackermann keeps building momentum around the standout fall 2026 collection he paraded in Paris in March.
The seductive tension he imbued in the lineup — in which he conjured pinstripes, white shirts, military-flecked tailoring and a dash of sultry eveningwear in classic, dark-edged clothing — has been reprised in the dedicated advertising campaign, photographed by Stuart Winecoff.
The images additionally mirror the designer’s preference for a diverse casting, which already contributed significantly to the appeal of the fall 2026 runway show. To wit, the campaign features talents ranging from Liu Wen, Aluel Makuach and Malick Bodian to Kristen McMenamy, Alfredo Ramirez and Scott Barnhill.
In a statement, Ackermann confirmed he’s “using the campaign as a lens that magnifies and amplifies the feelings, emotions and thoughts of the fashion show.”
Tom Ford fall 2026 campaign.
Stuart Winecoff/Courtesy of Tom Ford
“This one is a study on characters: individuals of every age and walk of life, depicted in glaring light against a clinical white background, proud of who they are, of the scribbles an existence intensely lived has left all over their faces, clothing and manners,” he said. To be sure, the in-studio imagery also nods to the show, which was staged in a spare white space at Place Vendôme.
“I wanted the images to be pure and direct, stark but trembling with human substance, therefore it’s just the camera and the subject, no theatrics or props needed. What these personas wear is who they are,” said Ackermann. “There is a sense of presence and awareness in such characters, caught either alone or in groups, highlighting the respective individualities. What they have in common is the fact that they all flirted with debauchery, but now they stand straight. They are here, unfiltered and defiant.”
Tom Ford fall 2026 campaign.
Stuart Winecoff/Courtesy of Tom Ford
The Colombian-born Ackermann was named creative director of Tom Ford fashion in September 2024, the latest chapter in a long career that has included his own brand as well as stints at Berluti and Canada Goose, where he remains creative director.
As revealed this week, Ackermann will be recognized with the WWD Honor for Womenswear Designer of the Year at the annual WWD Honors gala, taking place at Cipriani South Street in Manhattan on Oct. 27, the first night of the two-day WWD Apparel & Retail CEO Summit.
