Chase Infiniti Talks Vuori, K-pop, Dance and Her Emmy Nomination

Chase Infiniti is on the move, and Vuori is moving with her.

The performance apparel brand has tapped the 26-year-old actor as its newest partner, with Infiniti appearing in “Find What Moves You,” a global campaign launching Wednesday across film, digital and social, centered on movement as a form of creativity and connection.

Directed and photographed by Renell Medrano, the campaign film brings together Infiniti’s real-life dance community from Chicago, including longtime friend Ella Pinceloup, alongside dancers Eilish Morse-O’Rourke, Jillian Vara, Gianna Cabrera and Natasha Divjakovic. Sean Bankhead choreographed the film, with styling by Infiniti’s longtime stylists Wayman Bannerman and Micah McDonald.

For Infiniti, who began taking dance more seriously while in college, the project merges a part of her life that predates much of her recent Hollywood attention.

“K-pop is probably the thing I dance to the most out of anything,” she said in an interview with WWD. “But I also tap, and I just really love to move. I love that I don’t try to put too much pressure on myself to be perfect with it. I really enjoy the experience of movement.”

Much of that relationship with dance began through Pinceloup, who Infiniti credits with introducing her to K-pop and sparking her interest in its choreography. Infiniti has since shared dance videos on TikTok, including K-pop covers with friends. Bringing that real-life community into the Vuori project made the experience feel personal.

“Those people are the reason that I also do what I do,” Infiniti said. “They’re the people that keep me happy. They’re the people who make me want to keep dancing because it’s fun to dance with them, but it’s also more fun to dance with your friends.”

Shot in Los Angeles, the campaign film focuses on the rehearsal process, something Infiniti said felt familiar from her background in dance and theater.

“Instead of focusing on the performance, we focused on the practice and the preparation because that’s where you find the magic in something,” she said. “That’s where you work out beats. That’s where you have your laughs with your friends. That’s where you can really figure out the stuff that hits, the stuff that flows and add personality to the movement.”

Infiniti said dance has also shaped the way she approaches acting.

“Letting go and trusting your body,” she said of what dance has taught her. “My body is my instrument, whether it be dance or whether it be acting.”

The partnership comes during a breakout year for Infiniti. After roles in “One Battle After Another” and Apple TV+’s “Presumed Innocent,” she currently leads Hulu’s “The Testaments,” which earned her her first Emmy nomination for outstanding lead actress in a drama series. She will next appear opposite Christopher Briney in “The Julia Set,” premiering at the Toronto International Film Festival this month.

“I can’t believe that I’m a first-time Emmy nominee, and even saying that feels really strange,” she said. Infiniti learned about the nomination while waiting to board a flight, as her mother watched the announcement.

“When they said my name, my mom was screaming on the phone and I was just in shock,” she recalled. “And then I was instantly filled with so much gratitude because I still can’t believe it to this day, honestly.”

For Vuori, Infiniti joins a growing roster of partners that includes Tom Holland. Founded by Joe Kudla in Encinitas, Calif., in 2015, Vuori started out of a garage near the beach and has since grown into a global brand, available in about 30 countries.

The new campaign features styles including Halo, AllTheForm, Restore and AllTheFeels, as well as the Retrograde track pant, which Infiniti said has become one of her go-to pieces.

“I wear sweatpants to work every single day because I’m waking up so early in the morning, and then I’m getting home so late at night,” she said.

The campaign’s appeal for Infiniti comes back to showing another part of herself.

“It just feels very me,” she said, “and I like showing as much of my authenticity as possible.”