The Fashion Institute of Technology will host 27th on Sale, a new experiential shopping event open to the public taking place at FIT on Sept. 23 and 24.
Named for FIT’s location at 27th Street and Seventh Avenue, the “campus closet” will feature more than 2,500 new and vintage pieces, including designer clothing, shoes and accessories, in addition to several hundred new beauty products. Sale prices vary with some brand-new items offered at up to 70 percent off retail. Proceeds from each purchase will provide scholarships and opportunities for FIT’s next generation of creative talent. Tickets are on sale at Luma, with prices starting at $10 with free admission offered on the final day of the sale.
Donated preloved luxury items come from the closets of such well-known people as Tracee Ellis Ross, Amanda Seyfried, Jessica Chastain, Laura Dern, Lilly Singh, Athena Calderone, Patricia Field, Elizabeth Stewart, Karla Welch, Tina Leung, Olympia Gayot, Karen Pittman and Stacy London. Donations from designer brands, stylists and FIT alumni and board members include new and preloved items from Michael Kors, Mulberry, Brandon Maxwell, Tory Burch, Wolk Morais, Herve Leger, Theory, Citizens of Humanity, eBay, Fashionphile, Repurpose NY, Roller Rabbit, NikeSkims, Skims, Stetson, Stuart Weitzman, Robert Graham and Madewell.
“We’re thrilled to welcome style-loving New Yorkers to campus, where we’ll open the doors to FIT’s very own ‘fashion closet’ — 27th on Sale,” said Jason Schupbach, FIT president. “Our incredible celebrity supporters, industry partners, and donors have contributed some of their favorite pieces, and I can’t think of anything more fashionable than their generosity in support of the next generation of creative talent. I’m especially grateful to our dedicated student volunteers who are making this event possible.”
27th on Sale is being brought to life by the FIT Foundation with input and support from FIT’s student Merchandising society, the largest club on campus, which was created to provide real-world retail experience. From floor plans to pricing to staging, students have been involved with every aspect of execution. Both the name and the concept for 27th on Sale were inspired by the historic 7th on Sale fundraiser created by the CFDA and Vogue in 1990 to support HIV/AIDS organizations.
The sale takes place Sept. 23-24 at FIT.
Courtesy of FIT
The event co-chairs are FIT alums Joe Zee, fashion stylist, journalist and producer, Molly Taylor, chief merchandising officer, Belk, and Lauren Ceravolo, senior director of strategic partnerships, Goop.
The sale will be held on FIT’s campus in John E. Reeves Great Hall. Shoppers should enter at 218 West 28th Street, between Seventh and Eighth avenues. For those who can’t attend in person, a selection of rare celebrity items will be shoppable online through Oct. 8 on Charity Buzz.
The sale will have a Style Lounge, where fashion stylists will be available to provide complimentary advice and tailoring consultations. There will also be book signings with Mona May, costume designer of “Clueless,” and author of “The Fashion of Clueless,” and Fern Mallis, fashion consultant and author of “Fashion Icons 2: Fashion Lives with Fern Mallis.” On Sept. 24, New York Embroidery Studio, founded by FIT alum Michelle Feinberg, will offer complimentary on-site embroidery, including monogramming on shoppers’ newly purchased items.
