PARIS — Fashion Farm Foundation, the Hong Kong SAR government-backed nonprofit organization that has been championing the city’s emerging designers on the global stage for more than a decade, for the spring 2027 season brought eight local labels to Paris Fashion Week for a group presentation on Tuesday.
Three brands, including Kinyan Lam, The World Is Your Oyster and Tigerstrolling, staged solo presentations, while the broader showcase spanning three floors introduced collections from Aenrmous, Demo, Ponder.er, Studio Redemptive and Matt Hui, who traveled to Paris for a brief trip before returning to Hong Kong to work on concert outfits for singer Sandy Lam.
At Kinyan Lam, the collection looked to tulips growing from the soil and turning toward the sky.
The LVMH Prize-shortlisted designer explored flowers, natural materials and a broader palette, including three-dimensional tulip-inspired details and hand-dyed color.
“People always say plants grow in two directions. One from the ground, stay a long time during the dark time, and then another direction will be facing the sky. So now we really want to bring it to the sky from the earth,” Lam said.
The World Is Your Oyster presentation.
The World Is Your Oyster for spring 2027 translated a seaside retreat into relaxed clothes intended to work beyond the holiday setting.
Drawing on “Bonjour Tristesse,” the label’s duo Calvin Chan and Joyce Kun said they wanted a shift toward a calmer, more wearable mood, tempered by urban details. Shell embellishments and pearl-like motifs brought the collection’s coastal references into more decorative pieces.
“I think the collection itself is actually growing with us because when we are younger, we did more like louder things. But now we want to be more chill and more relaxed. We want to create a really cozy atmosphere, so that our clothes really can be merged into daily life,” said Kun.
Matt Hui, a new participant in Fashion Farm Foundation, presented a look from his new collection, “Live to the Fullest.”
The designer, whose collection marks his second season and first Paris outing, said his approach is “not about gender, it’s about one’s personality.” Uniforms, from school and scout outfits to pajamas, informed an exploration of rules and the process of making them personal.
“I think everybody has some kind of obsession about uniforms, which give you the concept about rules, but then when you start growing up, you realize what kind of rule that really suits you. So it’s the way you reinterpret the thought about rules and uniform, and then make it your own,” explained Hui.
Matt Hui
The Paris presentations are also a trade-facing platform for the designers to meet buyers and media.
Fashion Farm Foundation said selected spring 2027 pieces from all eight brands will be shown at a Hong Kong networking event in late October, where visitors will be able to explore and purchase menswear and womenswear.
Founded in 2012, FFF is funded by the Cultural and Creative Industries Development Agency, formerly known as Create Hong Kong, which allocates funding from the Hong Kong special administrative region government for culture-driven initiatives.
