TravisMathew is bringing a U.K. sensibility to its Southern California-skewed golf style.
The Huntington Beach, Calif.-based brand is partnering with Liberty London on a capsule collection launching Thursday.
The men’s and women’s offering blends Liberty’s famed print and textile heritage with TravisMathew’s laid-back style. The capsule features Liberty’s floral designs, which are based on the company’s 150-plus year heritage and include polos, outerwear, pants, dresses, skirts, skorts and headwear.
“Liberty has spent more than 150 years establishing an incredible legacy in print and textile design, so there was a real respect for that history throughout the process,” said Joey Quirk, vice president of product and design at TravisMathew.
“Prints have always been an important part of the TravisMathew design language, and with this collection we were able to bring Liberty’s iconic artwork together with our signature fabrications, comfort and modern silhouettes,” said Joey Quirk, vice president of product and design at TravisMathew. “The result feels like a genuine meeting of two perspectives — British design heritage and artistry through the lens of TravisMathew’s California golf and active-lifestyle roots. We’re incredibly excited to share the collection and see how people make it their own.”
“What makes this collaboration particularly exciting is seeing Liberty’s heritage designs and color language brought into the world of golf in such a fresh way,” added Pere Bruach, design manager at Liberty London. “The striking print combinations, considered hand feel, and balance of high-performance golf wear with relaxed lifestyle pieces create a collaboration that feels both unexpected and distinctly Liberty.”
The collection will retail for $50 to $200 and will be sold at TravisMathew stores and online.
