
Influencers know their audiences want dupes. Fashion brands hate when they share them. It’s created a new tension that speaks to the shifting dynamics in the creator economy today.
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The Tricky Business of Dupe-Fluencing
From Every Coast, Every State – America in Focus.

Influencers know their audiences want dupes. Fashion brands hate when they share them. It’s created a new tension that speaks to the shifting dynamics in the creator economy today.
Source link