As influencers and consumers turn to the ‘ChatGPT glow-up’ trend for AI-generated beauty advice, brands are rushing to generative engine optimisation in hopes of upping their chances of being recommended.
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‘GEO’ Is Beauty’s New ‘SEO’
The Executive Briefing: Blowing Up the Online Ad Market
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The Great Sustainability Rebrand | BoF
Shayeza Walid Shayeza Walid is Senior Editorial Associate covering Sustainability at The Business of Fashion. She reports on fashion’s environmental…
Ralph Lauren’s Grip Loosens on Tennis
Ralph Lauren has been the standard bearer for fashion in tennis for decades. So it’s genuinely shocking that the company…