As content and entertainment become increasingly central to brands’ marketing strategies, companies from Gap to E.l.f. are broadening the talent pool, considering everyone from entertainment IP experts to filmmakers.
Source link
Mexico’s Productos Latina, the US’ Sarah Creal Beauty and Korea’s Borntostandout are among the 15 shortlisted brands for this year’s…
As weddings become content productions with viral potential, brands, stylists and publicists are cashing in. Source link
The landmark department store, which is over 100 years old, is another casualty of Saks Global’s Chapter 11 restructuring. Source…