How Swatch and Audemars Piguet Defied Collaboration Fatigue
The right mix of novelty, accessibility and scarcity helped the tie-up break through the noise and go viral, even boosting…
Category: Lifestyle
Ferragamo Names Yigit Turhan Chief Brand Officer
The former Valentino CMO is set to take up the new role as Ferragamo pushes ahead with its turnaround efforts.…
Milan Fashion Week Will Ask Brands Not to Show Fur
The Daily Digest Newsletter The essential daily round-up of fashion news, analysis, and breaking news alerts.Plus, access one complimentary BoF…
Brand Holding Firm NYC Alliance Acquires Derek Lam 10 Crosby
NYC Alliance, a brand holding company and licensee for brands Juicy Couture and Frye, has acquired the brand assets of…
Why Can’t Sneaker Brands Let Go of Nostalgia?
Reebok’s upcoming reissue of a mid-2000s shoe is a symptom of a bigger problem in the sneaker industry: its dependence…
You May Monetise the Bride
As weddings become content productions with viral potential, brands, stylists and publicists are cashing in. Source link
The Ordinary’s Stunts Are Getting Bolder. How Far Can They Go?
The Estée Lauder-owned skincare brand is staging immersive, local pop-ups all over the world. It’s newest, in New York, may…
How Brands Pick the Right Multibrand Retailers to Sell To
Hype is often misunderstood as fleeting or superficial, but it’s ultimately about getting consumers excited and offers brands a powerful…
Acne’s Big Breakout Moment
Despite affecting more than 1.7 billion people globally, acne care has been slow to innovate. Now a cohort of new…
The Tricky Business of Dupe-Fluencing
Influencers know their audiences want dupes. Fashion brands hate when they share them. It’s created a new tension that speaks…