Case Study | Sports Marketing Strategies That Work
Genuinely impactful sports marketing has become harder to come by as fashion and beauty companies have saturated the marketplace. But…
Category: Lifestyle
BoF Professional Masterclass | Sports Marketing Strategies That Work
When we published our first case study on sports marketing in 2023, brands were still in the early days of…
The Most Desirable Beauty Companies to Work for in 2026
Dan Hastings Dan Hastings is the Commercial Features Editor at The Business of Fashion (BoF). Based in London, he oversees…
Knowledge Report | How AI Is Reshaping the Battle for Fashion and Beauty Talent
Dan Hastings Dan Hastings is the Commercial Features Editor at The Business of Fashion (BoF). Based in London, he oversees…
Will Jewellery Help Shape Luxury’s Winners?
As luxury groups grapple with weak fashion sales and a hit to spending from the Middle East conflict, investors are…
Shein Will Struggle to Justify Up to $50 Billion Hong Kong IPO Valuation
The Daily Digest Newsletter The essential daily round-up of fashion news, analysis, and breaking news alerts.Plus, access one complimentary BoF…
LVMH Fashion Sales Rise 1% as Dior Turns Corner
The Daily Digest Newsletter The essential daily round-up of fashion news, analysis, and breaking news alerts.Plus, access one complimentary BoF…
Bernard Arnault Joins X as LVMH CEO Fights Off Rumours of Family Disunity
French newspaper Le Monde published a six-part series last week on the tycoon, including alleged tensions among his family members…
To Sell a Modern Perfume, Gap Turns to Nostalgia
With its forthcoming reboot of classic 1990s scents like Grass and Om, the American retail giant is hoping to re-enter…
CVC Mulls Buying Stake in Jeweller APM Monaco From TPG
CVC Capital Partners Plc is considering buying a stake in jeweller APM Monaco from private equity firm TPG Inc., according…