Keith Herron continues to push streetwear in a new direction.
While urban influences may have been the starting point for the brand when he first started doing graphic T-shirts and hoodies as a teen in 2014, the designer of Advisry has come a long way since then. That was evident in the packed house that showed up at his spring 2027 show Tuesday morning, including Public School designer Maxwell Osborne and KidSuper’s Colm Dillane along with musicians and artists.
While Herron and his brand have matured in the past decade-plus, he hasn’t forgotten his roots. On the seats was a fan on which he printed a photo of himself as a young boy with his family. He used a similar look back for inspiration for his collection, which he titled “America, Still.”
The collection “explores the current state of a nation through the lens of 50 years ago, because every generation believes it’s living through the end of the world,” he said backstage before the show.
While that thankfully hasn’t happened yet, Herron still looked at the past for references that would be relevant today. These were evident in his show, which was broken down into three acts. Act 1 looked at Travis Bickle, the antihero protagonist from the iconic film “Taxi Driver,” and offered up crocodile leather straitjackets, distressed denim and oversize trenches with drop shoulders. Act 2 was based on the Muhammad Ali and Malcolm X era, he said, and came to life through black suits, plaid dresses and red-and-black checkerboard suits, many with square-shouldered overshirts that Herron said represented “rigidity.”
The third and final act was much more upbeat and took pieces from the first two acts and made them into more-festive items marked by glitter and sequins on sweaters, pants and oversize shorts.
With such an optimistic ending, it feels like Herron sees a bright future for his country and his brand.
