Country artist Koe Wetzel is partnering with Rock & Roll Denim on a limited-edition collection of men’s apparel that is rooted in their shared Texas heritage.
Wetzel is a multiplatinum-selling singer-songwriter known for his rebellious edge, raucous live shows and signature sound that blends country, rock and ’90s grunge. His music has amassed over 4 billion streams.
His collection for Rock & Roll Denim is a full lifestyle offering that includes the brand’s short-and long-sleeve pearl snap shirts, as well as caps, T-shirts, polos and tech shirts in a Texas-shaped camo pattern, modern graphics and traditional Western designs.
“It’s very important for us to be able to move around the way we do, and Rock & Roll Denim is what I want to be in whenever I’m on stage,” Wetzel said. “Moving around as much as we are, making sure we can do the splits if we need to, it’s very vital to what we do on stage. I don’t think we could just stand in place and play the music that we do. Acting crazy on stage kind of goes with the sound that we have.”
Koe Wetzel in a look from his collection with Rock & Roll Denim.
Courtesy
“Aside from his East Texas roots, Koe’s personal and musical style allowed this collection to come together seamlessly,” said Jamison Hochster, president at Rock & Roll Denim, “Koe Wetzel embodies our brand’s ethos. We’ve both cultivated engaged fans and an authentically Western style, and it’s exactly the kind of creative partnership that we pride ourselves on at Rock & Roll Denim.”
The collection retails for $34.99 for a snapback and $35.99 for a camo graphic T-shirt to $49.99 for the polo and $68.99 for a long-sleeve pearl snap or a technical shirt. The collection is available on the company’s website.
Rock & Roll Denim is a contemporary Western brand that blends traditional cowboy style with a modern aesthetic based in Fort Worth.
