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The Emerging Niche Fragrance Hotspots



For the year and a half leading up to the opening of their first Los Angeles store, the co-founders of independent fragrance label Maison Louis Marie were getting nervous. When they reached out to one Silver Lake landlord for a newly vacant space they spotted, they were “ghosted,” said co-founder and CEO Matthew Berkson. Another one that opened up in the trendy Sunset Junction area required extensive negotiations.

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