Nike’s World Cup Takeover Is Off to a Hot Start
Nike’s new World Cup ad brings a jolt of star power like LeBron James and Kim Kardashian to go along…
Category: Lifestyle
L’Oréal Scents World’s First AI Art Museum
The beauty conglomerate has become the founding ‘olfactory’ partner of Dataland, embracing the technology that L’Oréal’s Cyril Chapuy calls the…
For Beauty Brands, When Does Nostalgia Get Old?
Urban Decay’s recent eyeshadow relaunch shows that a product revival can spur business momentum — the question is, how far?…
The Estée Lauder Companies Acquires Forest Essentials
The luxury Ayurvedic skincare line will be the first deal by the conglomerate under the leadership of Stéphane de La…
How The Estée Lauder Companies Engages Talent and Prioritises Values Amid Global Transformation
The Estée Lauder Companies, which is behind global beauty brands including Bobbi Brown Cosmetics, Clinique, Jo Malone London, La Mer…
Zara’s Elevation Push Lands in London
The Spanish fast-fashion giant’s newly renovated, tech-enabled Bond Street flagship reflects its steady effort to elevate its image as it…
The Estée Lauder Companies Joins BoF Careers
Check out this week’s new partner and openings on BoF Careers, the global marketplace for fashion and beauty talent. Source…
Beauty Chases Its New Rocket Ships
As companies lower their forecasts, brace for tariffs and undertake layoffs, the industry is realising its tried-and-true categories and markets…
Who Will Survive Luxury’s Post-Growth Era?
Disposals, store closures, blurry financial guidance… Decision-makers at LVMH, Kering, Ferragamo and Burberry are no longer betting on a return…
Lululemon Trims Outlook, Adding Pressure Ahead of New CEO
The weak guidance adds to pressure on Lululemon’s management, which is contending with increased competition from upstart brands and product…