‘Vibe Marketing’ Is Taking Over Beauty. What Is It?
Generative AI is being adopted across the beauty industry to create everything from product images to formulas themselves, based on…
Category: Lifestyle
OTB Takes Full Control of Viktor & Rolf
OTB is taking full control of couture brand Viktor & Rolf, acquiring the remaining 30 percent stake it did not…
Why Beauty Brands Can’t Afford to Ignore TikTok Shop
Most beauty brands that sign an A-list celebrity as a brand ambassador tend to focus on photo shoots and social…
Estée Lauder Companies Says Its Turnaround Is Working — Slowly
The company’s recovery plan is underway, and green shoots are appearing in key areas like China. But its core brands…
Can Fashion Move Beyond Vanity Metrics?
When Gucci dropped its Primavera campaign, which showed a series of AI-generated scenes — a Milanese grandmother in a restaurant,…
Inside the Push Towards Footwear Manufacturing in Portugal
BoF and APICCAPS convened designers, brand leaders, and sourcing executives at The Hotel Chelsea in New York City to examine…
‘GEO’ Is Beauty’s New ‘SEO’
As influencers and consumers turn to the ‘ChatGPT glow-up’ trend for AI-generated beauty advice, brands are rushing to generative engine…
How Ulta Beauty Is Finding Growth in a Slowdown
The beauty retailer’s “Ulta Beauty Unleashed” turnaround plan is paying off as the retailer overcame a broader beauty slowdown in…
Five Top CEOs Will Take the Stage at BoF VOICES 2026
In five separate, in-depth conversations, Kering’s Luca de Meo, LVMH’s Sidney Toledano, Levi’s Michelle Gass, Tapestry’s Joanne Crevoiserat and Saks…