The Moment of Truth for the Athlete Endorser is Here
The chaotic shape of the sportswear market may be reshaping the way brands deal with the athletes they work with.…
Category: Lifestyle
Ralph Lauren’s Grip Loosens on Tennis
Ralph Lauren has been the standard bearer for fashion in tennis for decades. So it’s genuinely shocking that the company…
Has ‘Euphoria’-Inspired Makeup Missed Its Moment?
This week, Priya Rao gets into the fate of maximalist beauty looks and LVMH’s latest update. Source link
Is the World Cup the Sure Bet Sportswear Thinks It Is?
Hilton CEO, Chris Nassetta, revealed that the company’s bookings for the World Cup aren’t as strong as they’d hoped to…
Don’t Blame Basketball for Nike’s Slowdown
An NBA reporter’s analysis of Nike’s basketball business has sparked a new conversation about how much the category and the…
The Real Reason Ulta Beauty World Was a Hit
This week, Priya Rao dives into the latest experiential beauty festival, Beiersdorf’s Nivea problems and Salone del Mobile’s perfume plays.…
Heidi O’Neill Deserves a Chance to Succeed at Lululemon
The Nike veteran’s appointment as Lululemon’s CEO doesn’t seem to be going over well with investors. Source link
For Adidas, Making Marathon History Worked Well
Adidas’ performance at the London Marathon established it as a leader in the running category. Source link
Around the World With Hailey Bieber’s Rhode
This week, Priya Rao has an interview with the most-talked-about founder in beauty, and dives into Swan’s viral bachelorette partnership.…
Chip Wilson Keeps Lululemon’s Proxy Battle Going
The proxy battle at Lululemon continues as founder and ousted former CEO Chip Wilson pushes investors to vote for his…