The chaotic shape of the sportswear market may be reshaping the way brands deal with the athletes they work with.
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The Moment of Truth for the Athlete Endorser is Here
Zara’s Elevation Push Lands in London
The Spanish fast-fashion giant’s newly renovated, tech-enabled Bond Street flagship reflects its steady effort to elevate its image as it…
How Luxury Can Stay on Top as Every Brand Moves Upmarket
As more mass market and premium brands push upmarket, luxury is differentiating by leaning into specificity, scarcity and culture-creating. Source…
Who Is Still Doing Deals in Fashion?
In a muted deal market, investors are prioritising predictable demand, proven brand strength or heritage brands with turnaround potential. Source…