Editors are betting on deeper storytelling, industry access and new personalities as they compete for eyeballs with online creators.
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Men’s Fashion Media Plots Its Next Era
Why Beauty Brands Can’t Afford to Ignore TikTok Shop
Most beauty brands that sign an A-list celebrity as a brand ambassador tend to focus on photo shoots and social…
Swiss Watch Exports Feel Impact of Middle East Conflict
Swiss watch exports barely expanded in May after two months of declines, suggesting the industry is feeling the effects of…
MAC, Chappell Roan and the Power of Polarisation in Marketing
In the wake of the announcement that the Gen Z pop star would become the latest face of MAC Cosmetics,…