More fans will be able to purchase Abercrombie & Fitch’s NFL collection this season thanks to a new partnership between the retailer and Fanatics.
A&F is entering its second year as the official fashion partner for the league, creating product for all 32 teams and hosting activations throughout the season.
But because Fanatics is the NFL’s e-commerce partner, the collection will now be sold on nflshop.com, in NFL stadium stores and on official team e-commerce sites as well as on fanatics.com and in Abercrombie stores and online.
As the season prepares to kick off on Sept. 9, A&F will launch a campaign highlighting top players and influential women including Jaxson Dart of the New York Giants, Justin Jefferson of the Minnesota Vikings and Drake Maye of the New England Patriots along with CeeDee Lamb of the Dallas Cowboys, Cooper DeJean of the Philadelphia Eagles, Jaxon Smith-Njigba of the Seattle Seahawks, Jahmyr Gibbs of the Detroit Lions and Malik Nabers of the Giants.
Justin Jefferson
Courtesy photo
The women’s lineup includes content creators Ann Michael Maye, Emily Engram and Claire Kittle as well as Diana Flores, captain of Mexico’s World Champion National Flag Football Team.
“Our customers are looking for ways to represent the teams they love while staying true to their personal style,” said Corey Robinson, brand president of Abercrombie & Fitch. “That’s what makes our partnership with the NFL such a natural fit. As fashion and sport continue to shape culture, we’re creating more ways for fans to bring their team pride into everyday style. The strong response we’ve seen from customers reinforces that demand, and in our second year as an official fashion partner of the NFL, we’re expanding our assortment and distribution network to bring our signature collection to even more fans.”
“Abercrombie & Fitch shares our vision of fandom and fashion working hand in hand, as we continue to position the NFL globally at the intersection of sports and culture,” said Casey Collins, senior vice president of consumer products and licensing for the NFL. “With an expanded collection and distribution network this season, fans and players will have even more ways to express themselves and celebrate the game we all love.”
“The inaugural NFL by Abercrombie collection was a hit with fans, and we’re excited to build on that momentum in year two,” said Sam Archibald, chief merchandising officer of Fanatics Commerce. “Abercrombie brings a distinct fashion point of view to NFL product, and this season we’re excited to offer it to fans wherever they shop across the full NFL ecosystem.”
The Abercrombie 2026 NFL assortment includes men’s, women’s, kids’, baby and toddler hoodies, sweatshirts, T-shirts and outerwear.
As the season progresses, the retailer will offer expanded team-specific assortments, codesigned collections with NFL players and will work with players on tunnel walks in both the U.S. and overseas.
