Legends Global, a venue management and live events company, has named Aimee Carroll president of merchandise.
Carroll, who had been president of Catalyst Brands until the end of last year, will oversee Legends’ global retail and merchandising platform, which includes e-commerce, in-venue retail, live events, physical retail, licensing and branding across sports and entertainment.
“With a track record of driving growth across some of the industry’s most recognized brands, Aimee combines large-company experience with a strong commercial focus and a consumer-first mentality that will deliver results for our partners,” said Brett Parker, president and chief financial officer of Legends Global.
“I’m excited to join Legends Global at a pivotal moment for the merchandise business,” said Carroll. “The scale of this platform, spanning live events and venues, digital and licensing, offers a rare opportunity to build something that meets fans wherever they are. I look forward to working with our partners around the world to bring bold, connected retail experiences to life across every touchpoint.”
Before Catalyst, formerly SPARC Group, Carroll served as chief revenue officer of Lucky Brand. She had also been chief digital officer of Welspun Global Brands, and worked at Amazon for six years, where she helped build Amazon Fashion. She also worked at Diesel USA, Michael Kors Collection and Kenneth Cole during the course of her career.
