Alice + Olivia has partnered with Glance to launch an AI-powered “See Yourself in the Show” experience at the brand’s spring 2027 New York Fashion Week presentation.
The partnership will allow invited guests to see themselves in the new collection as it debuts, offering a more personal and interactive way to experience fashion week. Alice + Olivia’s show takes place at 583 Park Avenue on Thursday.
The activation of Glance’s AI-powered virtual try-on technology gives Alice + Olivia a new way to engage guests as AI moves fashion discovery beyond static look books and product grids toward experiences built around the individual shopper.
“Alice + Olivia is a visionary brand and one of the first names in fashion to treat a collection debut as something the audience participates in rather than watches passively,” said Naveen Tewari, founder and chief executive officer of InMobi and Glance. “That sense of immediacy and excitement is at the heart of Glance’s AI-enabled agent commerce experience and is key to how consumers want to discover and shop for fashion today.”
Glance serves as the official AI and technology partner for Alice + Olivia during NYFW. At the presentation, attendees can visit the Glance experience to generate images of themselves wearing selected pieces from the spring 2027 collection.
Glance, an intelligent shopping agent, is powered by proprietary agentic intelligence and generative AI. It delivers a hyper-personalized consumer experience across mobile and TV. Glance is operated by Glance InMobi Pte Ltd, a non-consolidated subsidiary of global technology company InMobi, and is backed by Mithril Capital, Google and Jio Platforms.
