What do speedos and stilettos have in common? Sex appeal.
That’s why Ron Dorff, the French Swedish men’s lifestyle brand known for its itsy-bitsy swimsuits, has partnered with shoe designer Brian Atwood for a capsule of summertime essentials.
Courtesy of Ronn Dorff
After following Atwood on Instagram for many years, founder Claus Lindorff said, “One day I saw a post of him looking stunning in a pair of striped Ron Dorff swim briefs and I decided to contact him.”
Already a fan of Lindorff’s, Atwood immediately jumped on board to collaborate. And while his name is synonymous with shoes, Atwood said his career began in ready-to-wear, “so returning to that space felt both nostalgic and creatively energizing.”
The pandemic threw a wrench in their initial plans, but the two sun-chasers kept in touch and Monday they’ll finally launch “Fearless Summer,” drawing on their memories of Ibiza in the ‘90s.
The “Fearless Summer” capsule campaign.
Courtesy of Ronn Dorff
“Back then, Ibiza was a very unique place where hippies and jetsetters mixed on the beaches during the day and in clubs at night,” said Lindorff, describing his vacations on the island as “very much fearless.”
Ranging from $40 to $265, “Fearless Summer” consists of 14 pieces, including muscle tops and briefs as well as a new thong silhouette, all in gradient orange shades meant to evoke golden hour over the ocean.
Atwood, who often jokes about being tan, even in winter, said, “I was especially inspired while developing this collection because of my love for the beach and that easy sun-worn lifestyle — I’m always in that world mentally.”
The “Fearless Summer” capsule campaign.
Courtesy of Ronn Dorff
For the next few months, he’ll be living in the sand-colored crochet short set while travelling around Sardegna, Capri and Fire Island. After that, the designer will jump back into work with a few exciting projects on the horizon. He is creating a second collection of high heels for Scarosso, but the “most exciting” one (also involving footwear), is “very much personal,” he teased with a wink.
“Fearless Summer” is available online and at Ron Dorff stores in Paris, London, New York and Los Angeles.
The “Fearless Summer” capsule campaign.
Courtesy of Ron Dorff
