Marketing Fandom: Fanatics Commerce, the direct-to-consumer platform within the Fanatics digital sports platform, has named Jamie Gersch chief marketing officer, effective immediately.
The role is a newly expanded one and marks the first time one person will oversee all of the company’s marketing functions, including brand, performance and lifecycle. Gersch will be based in San Mateo, Calif., and will report to Andrew Low Ah Kee, chief executive officer of Fanatics Commerce.
Gersch has more than two decades of experience and served most recently as chief marketing officer of Rothy’s, where she led global marketing and e-commerce. Prior to that, she was senior vice president and chief marketing officer for Old Navy. She also spent more than a decade at Gap, helping shape the brand’s voice and creative direction.
“Fanatics sits at the intersection of sports, culture and commerce in a way that very few others can claim, and that’s an extraordinary place to build from,” said Gersch. “Throughout my career I’ve been fortunate to help guide marketing for a world-class group of brands, and I am thrilled to be joining the team at Fanatics, where there are endless opportunities to create lasting, meaningful relationships with sports fans as we work to become a truly beloved brand.”
Low Ah Kee said: “As we continue to build the Fanatics Commerce brand and sharpen our focus on delivering for sports fans around the world, Jamie is the perfect leader to unify our marketing efforts and drive the next generation of fan engagement. Jamie brings a rare combination of brand instinct, customer focus and performance discipline that perfectly aligns with our long-term vision, and we couldn’t be more excited to have her join the team at such a pivotal time for the organization.”
Fanatics Commerce designs, manufactures and sells licensed consumer products including jerseys, sportswear, headwear and hardgoods.
