ROARING INTO NEW YORK: Ferrari Style is decamping to New York in the fall.
The brand will unveil its spring 2027 collection in New York on the occasion of the opening of its new flagship.
Accordingly, Ferrari Style will not be part of Milan Fashion Week in September, but will return in February next year.
More details about the New York event will be revealed at a later date.
Ferrari staged its first runway show in June 2021 to unveil its men’s and women’s luxury fashion collection at the company’s headquarters in Maranello, Italy, designed by Rocco Iannone. It has since then become a fixture on the Milan show calendar.
As reported, a new Ferrari lifestyle flagship opened in London on the corner of Old Bond Street and Piccadilly in March, spanning 9,150 square feet over three floors, and a dedicated atelier for clients. The first European lifestyle flagship outside Italy, it was designed by Iannone, Ferrari Lifestyle’s creative director, in conjunction with architects Gonzalez Haase AAS and the design studio Formafantasma.
There are other luxury lifestyle stores in Ferrari’s hometown of Maranello, as well as in Milan and Rome. There are also stores in Miami and at the American Dream mall in East Rutherford, N.J., and temporary units in places such as Las Vegas and Monte Carlo where F1 races take place.
