Frame, the Los Angeles based ready-to-wear, denim and accessories company, has again teamed with Ritz Paris to roll out the latest chapter of their ongoing collaboration: 24 Hours in Paris, a campaign featuring musician and actress Charlotte Lawrence.
The campaign breaks Friday. It shows Lawrence wearing the latest collection as she moves from day to night in a cinematic diary capturing 24 hours at the iconic Ritz Paris hotel, from her arrival to her final moments at Place Vendôme before returning to Los Angeles. The campaign was photographed by Sam Hellmann.
Lawrence’s debut album, “Somewhere,” was released in June 2025 in tandem with a North America headline tour. She also recently completed touring with Sombr on his “The Late Nights and Young Romance” tour across Europe, and Suki Waterhouse for her North American “The Loveland” tour. Lawrence made her onscreen acting debut as a lead in Apple TV+ series “Bad Monkey.”
Charlotte Lawrence in the Ritz Paris x Frame campaign.
Courtesy image
Told through a mix of documentary-style footage and stills, Lawrence’s 24 hours unfold through quiet moments at the Ritz Paris, drives through the city, music sessions, spontaneous discoveries and late-night dancing. The campaign captures Paris through Lawrence’s perspective, furthering Frame’s ongoing campaign series that turns the lens on the personal worlds of those who wear the brand.
“I wear Fame all the time and love staying at the Ritz Paris, so this campaign felt very me. I actually have a photo from earlier this year at the Ritz Paris, wearing Frame and getting room service,” Lawrence said. “Getting to come back and spent 24 hours in Paris shooting the campaign was such a fun experience.”
Throughout the campaign, Lawrence wears key ready-to-wear pieces, including the Ritz Suede Smoking Jacket in a rich tan with a relaxed shape, self-tie belt and Ritz Paris detailing. It’s paired with Frame’s signature Ritz Cigarette, a low-rise, slim silhouette in a dark indigo wash, finished with pocket embroidery and a removable gold charm keepsake chain featuring hotel emblems. There is also a Ritz Suede Varsity Jacket finished with striped rib trim. The Ritz Silk Varsity Jacket and Short are cut from silk, with a relaxed, softly draped silhouetted, rich brown colorblocking and subtle gold accents.
Charlotte Lawrence in the Ritz Paris x Frame campaign.
Courtesy image
The Ritz Baseball Cap also returns in new colors and fabrics, including light blue, beige and suede. The Unisex, “If Found, Please Return to Ritz Paris,” sweatshirts come in light blue and brown, finished with tonal embroidery. Other items include the Ritz Velvet Slippers, Ritz Satin Pajama Shirt and Pant and Ritz cashmere scarf.
To celebrate the launch of 24 Hours in Paris, and the latest collection, Frame Ritz Paris will take over the Ritz Paris Boutique in the hotel’s gallerie at 15 Place Vendôme, from Friday to Sunday. The pop-up will feature the full collection, content from the campaign, sweets from Ritz Paris Le Comptoir and a gift with purchase for clients while supplies last.
