POWER OF THREE: LVMH Moët Hennessy Louis Vuitton has tapped a trio of star presenters for its LVMH Prize ceremony in Paris on Friday.
Dior ambassador Jennifer Lawrence will be joined by Priyanka Chopra, a face of LVMH-owned jeweler Bulgari, and Urassaya “Yaya” Sperbund, who is a friend of Louis Vuitton, at the event due to be held at the Fondation Louis Vuitton.
Lawrence, who has represented Dior since 2012, will present the grand prize, which comes with a cash endowment of 400,000 euros and mentorship by the French luxury conglomerate’s teams.
Chopra will hand out the runner-up Karl Lagerfeld Prize, which is worth 200,000 euros and also includes one year of advice on topics including sustainable development, communication, copyright and corporate legal aspects, marketing, manufacturing and the financial management of a brand.
Priyanka Chopra at the Dior fall 2026 haute couture show.
Swan Gallet
The Indian actress, film producer and singer, who is married to Nick Jonas, has 92.9 million followers on Instagram.
Sperbund will present the Savoir-Faire Prize, which likewise comes with a grant of 200,000 euros and a one-year mentorship. The Thai actress and model, who has 12.8 million Instagram followers, will also sit on the jury alongside the group’s star designers.
The nine finalists are Belgian brand Julie Kegels; Sweden’s Petra Fagerström; French designer Gabriel Figueiredo’s brand De Pino; Ponte by British designer Harry Pontefract; Spanish designer Daniel del Valle’s label The Vxlley; Institution by Galib Gassanoff from Georgia; Chinese designer Zane Li’s label Lii; U.S. designer Colleen Allen, and Kenya-based Yoshita 1967 by Anil Padia.
Joining the bumper-sized jury of this year’s edition are Michael Rider, artistic director of Celine, and Loewe designers Jack McCollough and Lazaro Hernandez, following their runway debuts last year, as well as Camille Miceli, artistic director of Pucci since 2021.
Urassaya Sperbund
Stephane Feugere/WWD
Also new is Pietro Beccari, chairman and CEO of Louis Vuitton, who last December expanded his remit to become CEO of LVMH Fashion Group, the entity that includes Fendi, Celine, Loewe, Givenchy, Kenzo, Marc Jacobs and Pucci.
Having sat out last year’s edition following her departure from Dior, Maria Grazia Chiuri is back in her capacity as chief creative officer of Fendi. She succeeds Silvia Venturini Fendi in the seat.
For the first time, Marc Jacobs will not be part of the jury, following the completion of the sale of his brand to WHP Global and G-III Apparel Group this week. Including Sperbund, that brings the total number of jury members to 17, versus 13 last year.
