Paraiso Miami Swim Week, a multiday fashion fair that stretches across Miami Beach, has forged international partnerships in Greece and at CIFF in Copenhagen.
Among its latest initiatives is a long-term collaboration with Copenhagen International Fashion Fair (CIFF), Europe’s leading fashion trade event. Launching at CIFF 67 this August, the partnership will introduce a dedicated Paraiso showcase featuring brands from its portfolio such as Sigal and Marija Tarlac, while supporting CIFF’s growing emphasis on resortwear, swimwear, wellness, and lifestyle categories.
“Fashion today extends far beyond clothing intersecting with lifestyle, wellness, travel and community,” said Sofie Dolva, director of CIFF. “Through this partnership, we have the opportunity to engage new international categories, and create a platform that moves beyond the traditional fashion week format.”
For Paraiso, the collaboration represents an opportunity to further position swim and resortwear within the broader global fashion conversation while creating new international business opportunities for participating brands that traditionally don’t currently do business outside the U.S. market.
“The partnership with CIFF brings a highly respected international platform with a forward-thinking perspective on fashion and business,” said Natalija Dedic Stojanovic, cofounder of Paraiso Miami Swim Week. “Together we have an opportunity to create meaningful cross-market visibility for brands operating at the intersection of fashion, travel and contemporary lifestyle.”
Paraiso also has a partnership with Seven Moons, an exclusive flotilla experience sailing through Greece’s Ionian Sea from July 18-25. Blending fashion, travel, wellness and community, the curated journey brings together leaders, content creators, and guests on holiday.
As part of the experience, luxury resortwear brand Oceanus will introduce its Greece-inspired capsule collection aboard the Paraiso yacht, while also presenting its luxury eyewear collaboration with Sojos. Sustainable swimwear brand Natasha Tonic will unveil a sailing-inspired capsule collection paired with the Sojos Ocean Collection, crafted from recycled plastics and reclaimed fishing nets. Sun Bum will bring its signature sun care products for the week. Captured by Los Angeles-based director and photographer Tim Kasper, the flotilla is expected to generate immersive content showcasing the intersection of fashion, travel and destination experiences, while extending Paraiso’s international reach.
