Rhone continues to heighten its focus on women and now the brand is creating its first licensed NBA apparel for females.
The brand has had a deal with the league since 2024 but this is the first time it’s produced a collection specifically designed for women.
On Thursday, Rhone will drop seven men’s, women’s and unisex styles offering logos for all 30 teams.
The women’s offering will include a DreamGlow polo sweater; a DreamGlow crewneck, and a DreamGlow track half-zip. For the guys, there will be a Long Game vest, a Commuter V-neck sweater and a Founders Golf quarter-zip. There will also be a Commuter shirt slim.
Prices range from $128 to $158 and the collection will be sold on the Rhone site and select Rhone retail locations.
The launch comes just ahead of Rhone’s Adult Recess activation at Hudson Yards in New York on Oct. 14. As part of its 12 Pursuits, a monthly initiative focused on mental health, the brand will host Play, a one-day transformation of Hudson Yards’ Public Square and Gardens into an adult playground with a basketball court, pickup basketball, special appearances, a live DJ and giveaways.
The event is free but registration is encouraged.
Rhone launched 12 Pursuits in January to encourage its customers to add movement and mindfulness into their lives.
In 2024, the brand partnered with NBA All-Star Kevin Love of the Miami Heat on a campaign designed to raise awareness of both mental and physical well-being.
Since its founding 12 years ago, Rhone has worked to destigmatize mental health issues. The company was founded by brothers Nate and Ben Checketts as a men’s activewear brand. It has since expanded into a full lifestyle collection for men and women.
